What
We Do
01
Strategy
Brand Strategy
Brand Appraisal
Brand Appraisal is the crucial phase of the brand building process. Market Analysis, Competition analysis, Consumer analysis, Competency Analysis, and Socio-Economic Analysis are the most important five building blocks for the successful launch or re-launch of a brand. At the end of the brand appraisal stage, the organization would get clarity about branding decisions.
Purpose, Vision, Mission and Values
Purpose is the genuine reason why a brand exists. This reason transcends mere business, profits, and shareholder value.
Vision is the destination of the brand journey. It acts as a signpost showing where you want your brand or business to be in the future.
Mission(s) is the ‘What’ of you should do to get there: These could be specific initiatives or tactics centered on product development, operational excellence, go-to-market strategies, or brand communications.
Values are the ‘How’ you would like to exhibit your behaviour during the brand journey towards its destination.
Segmentation, Targeting, and Positioning
The STP marketing model is being considered as the most important strategic approach in modern marketing. It is one of the most commonly applied marketing models marketing professionals rely on for efficient, streamlined communications practice. It focuses on commercial effectiveness, selection of most valuable segments for doing business with a view to developing a marketing mix, and product positioning strategy for each segment.
Consumer Behaviour
Consumer tastes and preferences are like moving targets. Unless you keep track of this movement meticulously, your communication will not fetch desired results. Intelligent marketers should have a clear understanding of the factors that influence consumer behaviour. Five major factors that influence consumer behavior are the Psychological, Social, Cultural, Personal, and Economical aspects.
Gone are the days of “brick and mortar” shops where consumers would visit the shop at the convenient time of the shop. Now, with the advent of technology, innovation and 24/7 global market place, consumers are able to make purchases when they want, where they want, and how they want. Moreover, they have a platform to air their voice and share their views about the product and service, and their experience with the brand. Communication plays an important role in building a brand in this scenario as today’s consumers are expecting a more personal and one-to-one dialogue with brand promoters.
02
Design
Brand Design
Brand Identity Design
It is the personality of your brand. It defines the emotional bond between you and your consumers. It is the distinguishing impression you leave on them.
Design System
It is a set of deliverables containing tangible elements such as tools for designers & developers, patterns, components, guidelines, and non-tangible components like brand values and shared beliefs. Design system constantly evolves with the product, tools, and technologies.
Brand Guidelines
Protecting brand integrity and reputation means that every visual expression of the brand is in conformity with the brand design and personality. The brand guidelines are strictly followed to ensure that.
UI/UX Design and Website
Useful, easy-to-use, and intuitive user experiences are the hallmark of our UIs, UX, and websites.
Video and Animation
As the AV media is banking a lot on online videos and animations, we are able to deliver engaging videos and animation from concept to release in one package.
Interactive (Experience) Design
Customer journey, experience, product demos, experiments are the most common examples of using VR in marketing. These are mostly using for product launch, real estate marketing, virtual presentation, etc. and it’s focused on creating an illusion around the brand and getting customers excited.
3D Modeling
3D is very essential for the new media industry and 3D modeling is used in various industries like film, gaming, visual merchandising, product demonstration, VR & AR experience, interior design, and architecture. Also used in the medical and manufacturing industries using 3D models for 3D printing. 3D digital representation of any object or surface helps us open up wider design assistance for our clients.
Way-Finding Signage
Way-finding signage will help to make smooth traffic flow inside the busy premises without any confusion to the customers. We provide high-level designs and detailed drawings and designs. We have a team of professionals equipped with the survey, high-level design & drawings, production, and installation including maps, messages, symbols, infographics, etc.
03
Media
Media Strategy
Communication goal setting
Before we embark on formulating a media strategy, we make ourselves abreast of the client’s business, the communication objective – both short term and long term, and create a roadmap to reach the goal.
Identification of TG
Identification of TG based on the creative brief, and selection of the right media vehicle/s to carry the key messaging points, considering the TG’s demographics psychographics are done.
Setting and allocation of budget
We employ different scientific methods to set the budget and for its allocation across various media platforms. Multiple factors such as impact budget-advertising task, competitive framework, market dominance, market coverage, media costs, market task, TG, pricing, frequency of purchase, and profit margin are given due consideration
Campaign planning and management
Having armed with insights gained, we conduct End to End Planning and Management. We then identify placement opportunities, tracking, and serving. Results are measured against the planned deliverables and post-evaluation is conducted to derive insights to be leveraged for future campaigns. We also help our clients establish a strong relationship with key publishers and networks during the whole media strategy implementation process.